little input, big output...

I'm on the last pages of Malcolm Gladwell's The Tipping Point: How Little Things Can Make a Big Difference (Gladwell also wrote Blink: the Power of Thinking without Thinking. It will be on my Amazon Wish List... as soon as I make it!). I've been amazed at how profound yet accessible this book has been. Here's how the back cover describes the Tipping Point:

The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product or a drop in the crime rate.

This book is a must read for thinkers and leaders, anyone who is working to bring about change in the world.